How to Create a Captivating Brand Story
For an operator or a company owner, it is important to understand some of the ways you can build a rapport with potential customers. One can achieve this by using brand storytelling. It is true that people desire get goods from companies that produce excellent products or provide outstanding services. Customers also want to feel close to the company. Most people prefer to buy products from a company with shared values. Brand story can, therefore, boost brand recognition. Using these three methods, this can be easily achieved.
You need to develop a compelling copy of your story that talks more about your brand. In any company’s website, there is a section that tells the story about the company. This page is well-known as the about us page. Many companies do not put any effort in making the about us page personal and interesting. People get their products from these companies especially if they have good products. What if the potential customers know nothing about the products and they have to visit the about us segment to understand what the company is all about. I believe that you are very likely to be customer if their brand story talks directly to the customer. Therefore, the brand story plays a very critical role of telling potential customers about the company, the founder and all other important aspects about the business.
People are generally visual creatures. This means videos, images and graphics on the website tells more than words can tell. So companies should consider using pictures and videos in the about us page. One people see more pictures and videos, they might want to know more about the company and its products. When one sees a video that has potentials to reveal more about the company, its working culture and the products it makes, they may be more willing to watch it. Pictures and videos try to personalize your brand and more and more people are interested to know about the company. This is surely one way to attract people to the brand.
Giving back is also a key part of telling your story. Giving back to society is an important part of the corporate social responsibility of any organization. A business can prove that it cares about giving by showing on their website or social media their charitable campaigns. Various activities are undertaken by the organizations to show their way of giving back to the society involve giving out food donations and cleaning up of the environment in which they live in. You should always make the society and your customers to feel that you havent forgotten about your origins by providing a greater product at a price that they can afford.